Investment Tourism

The award-winning CJF Marketing International, in partnership with RMA, launched Investment Tourism in 2019. Clients who opt for an Investment Tourism approach will realize the potential to identify and market their economic opportunities to traditional travelers. Through Investment Tourism, visitors are connected to business and investment opportunities available within the destination.

While it is not unusual for visitors to purchase a second home at their favorite vacation spot, the Investment Tourism approach turns these serendipitous occurrences into a well-planned strategy. Through carefully crafted and targeted messaging strategies, municipalities, counties, states and private developers can highlight the area’s business-friendly atmosphere, exceptional quality of life as well as other assets. This can encourage visitors to consider purchasing a home, open a business or participate in other local investment opportunities thus generating much needed additional revenue for the destination or development.

The experts at CJF Marketing International and RMA will provide clients with a multi-faceted approach including:

  • Research
  • Data Analysis
  • Branding & Positioning
  • Experiential Marketing
  • Positioning
  • Investment Attraction Strategies
  • Investment Alliance Programs
  • Business Development and Marketing Strategies
  • Messaging Development
  • Economic Development Tactics
  • Establish Initiatives to Consolidate Resources

For more information, visit the investment tourism website.

Five Tips to Turn Tourists into Investors – Economic Development and Marketing Experts Develop ‘Investment Tourism’ Strategy
RMA, CJF Marketing International Introduce Investment Tourism Platform

Want to learn more about building investment opportunities in your community?

Contact Carolyn to find out how she can create an investment tourism plan for you.

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