CJFMI News & Views Fall 2020

“Never in our lifetime has our world experienced a pandemic like COVID-19, and my wish to all of you is that you, your family and friends are all safe, healthy and continue to stay that way. CJFMI has been working with our clients to help them pivot during this tumultuous time. If you or your organization need any assistance, please let us know.”

Carolyn J. Feimster, Founder & Owner of CJF Marketing International

Our New Website Is Live!

We are excited to announce that our new website is now live, and we invite you to visit. This new site includes relevant information such as COVID-19 resources and recovery ideas, as well as access to blogs on all sorts of marketing topics.

In addition to information on all of our CJFMI company platforms and services, there is a special section dedicated to our newest platform, “Investment Tourism,” launched with RMA pre-COVID. This is an excellent strategy to help economic recovery from COVID-19 for municipalities, downtown districts, developers of mixed-use properties, counties and even states to generate that much-needed, incremental revenue.

For the Travel Trade, Tour Operators and other travel trade professionals now have access to our SHOP*DINE*PLAY*USA client collateral, sales sheets, royalty-free images, videos, packages, itineraries, etc. with just a click of the mouse to include in their brochures, websites, packages, social media, destination promotions, etc. Plus, we are just an email or phone call away for that personal attention to whatever you need for your tours, packages and itineraries as we navigate our way through recovery and travel begins to resume.

So much gratitude for RealTime Marketing Group, both Terra and Irin for all your design work, programming, etc. and for Michele at Dyenamic Media who kept the project going throughout this busy COVID-19 recovery time…you guys ROCK!

SHOP*DINE*PLAY*USA Updates

As soon as the initial shock wore off of realizing the lock-down was going to be more than two weeks, we carefully crafted and launched our “Tour Operator Engagement” Campaign that consisted of a series of e-blasts supported with social media posts. Some of the content was even picked up by the trade media!

The topic of each blast was appropriate for the time of the lockdown and initially was merely a way to check in with our trade partners.

The most popular blast and social media uploads, which are still seeing traction today, was our “We Miss You” campaign with heart-felt video messaging from our clients.

Fifth + Broadway Nashville – Construction continues on this unique mixed-use project in downtown and is scheduled to open Spring 2021. The Museum of African American Music is opening Fall 2020, and we look forward to welcoming them!

The City of North Miami Beach recently approved the Branding and Marketing Plan created by RMA, partner of CJFMI. This included our Travel & Tourism program that identified appropriate assets to launch a program which will include a new platform called “Nostalgia Tourism.” Identified and created pre-COVID-19, never is Nostalgia Tourism more important than it is now as we emerge from the pandemic.

Outlets at Tejon – The Outlets at Tejon have been active in their community through their Fashion for the Frontline initiative. As a way to honor and thank their community’s healthcare heroes, the Outlets at Tejon awarded a $250 shopping spree, complete with a style consultation, to three amazing healthcare workers. The recipients were honored at an awards ceremony and enjoyed a personal styling session with Outlets at Tejon Fashion Ambassador Laurie B.

Old Town Entertainment District Kissimmee/Orlando has brought back the famous Old Town Muscle and Classic Car Shows and Cruise, a favorite for the locals and visitors.

Faneuil Hall Marketplace/Quincy Market is in the re-opening process and details can be found on their website. Plus, enjoy their Neighborhood Guide for all kinds of interesting information about this outstanding historic destination.

Dining Spotlight



Sophie’s Bistro in Somerset, N.J. Kudos to owner Peter Mack for their launch of Bistro – A – Go – Go Curbside, complete with not only curbside delivery of their awesome cuisine but also cocktails served through the car window. And, they recently private labeled their own wine. Now that is the way to keep the customer engagement going! Indoor dining is coming soon!

Canlis, one of Seattle’s premier restaurants, is offering family meals to go with a twist. The restaurant offers a YouTube Live Stream of its in-house piano player so that customers can eat their family meal at home with the melodic sounds of the restaurant’s signature live piano performance.

Trade Show Updates

After we completed ABA, IITA and NAJ Summit West earlier this year, the trade show world completely changed. Some postponed, some canceled and some have gone virtual, like Go West Summit which was a five-day, 24-hour virtual show that started Monday, Aug. 31. Representing the Outlets at Tejon, we had 31 appointments during this virtual trade show. Thank you to our U.K. partner, Kevin Brett of HAT Marketing, who took the 2-8 a.m. appointment time slots opening up more opportunities for us to meet with tour operators. Considering this is a new format, we were very pleased with the results.

Other shows that are still scheduled for this year that we are attending include WTM in London – a virtual show this year, Connect TOUR – an in-person, domestic trade show in Orlando in November and NTA, which will also be virtual.

For 2021, ABA is on and in person in Baltimore! We are certainly looking forward to seeing our trade show friends and colleagues. IITA and Go West Summit will both be virtual. All Connect Travel shows, which includes RTO Summits, are planning to be live in-person events. IPW is confirmed to be live May 10-14, 2021 in Las Vegas.

Information changes frequently so we will keep you posted.

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