News & Views Fall 2017
CONGRATULATIONS TO FASHION OUTLETS OF LAS VEGAS!
Winner of a GOLD SASI (Shop America Salutes Innovation) at the recent ONE Travel Conference in Las Vegas!
Fashion Outlets of Las Vegas won a GOLD SASI Award for their entry, “Time to Shop” The Turn-Around Story of Fashion Outlets of Las Vegas. “Time to Shop” is the case study of Fashion Outlets of Las Vegas and how after declining sales of more than a year, plus a loss of tenants, they re-launched their new Travel & Tourism Program and saw positive results in sales within the fourth month of what was a long-term strategy to make the Center healthy again. Under most circumstances, these types of outreach programs usually do not show results until anywhere from one to three years! The Program was a comprehensive B2B outreach initiative that targeted the travel trade, especially the tour operators, who had the greatest propensity to drive both group business and FIT travel to the center. Combined with the opening of key new stores such as H&M and Samsonite, the program saw results within the first few months. In addition to an aggressive outreach and trade show schedule, programs were supplemented with social media, public relations, special events, e-blast programs, new collateral, shopping packages, group-friendly dining programs, upgraded fulfillment for the traveler and enhanced tour guide incentive programs.
Honorees of “Time to Shop” included:
Missy Heanue, Rouse Properties
Megan Stagnaro, Rouse Properties
Robin Hanson, Fashion Outlets of Las Vegas
Carolyn J. Feimster, CJF Marketing International
Z.J. Tong, ChinaPro Marketing Partners
SASI-ONE Awards recognize prominent leaders in the tourism industry for their vision and commitment to developing shopping and cultural tourism and is sponsored by CenterCal Properties in partnership with Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council.
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Client Spotlight
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Highlights from last month’s Fire Starter Brands Northern & Southern California Sales Mission
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Upcoming Trade Shows for
CJF Marketing International
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Interested in participating in any of the above shows?
Please e-mail Carolyn@CJFMarketingInternational.com immediately.
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From our Regular Contributor, Catherine Heeg, owner of Customize Management Solutions…
Save Time by Avoiding these Social Tactics
While we all try to keep up to date, sometimes staying on top
of our social posts can be daunting. Here’s what you can leave
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