News & Views Fall 2017

CONGRATULATIONS TO FASHION OUTLETS OF LAS VEGAS!
 
Winner of a GOLD SASI (Shop America Salutes Innovation) at the recent ONE Travel Conference in Las Vegas!
Fashion Outlets of Las Vegas won a GOLD SASI Award for their entry, “Time to Shop” The Turn-Around Story of Fashion Outlets of Las Vegas. “Time to Shop” is the case study of Fashion Outlets of Las Vegas and how after declining sales of more than a year, plus a loss of tenants, they re-launched their new Travel & Tourism Program and saw positive results in sales within the fourth month of what was a long-term strategy to make the Center healthy again. Under most circumstances, these types of outreach programs usually do not show results until anywhere from one to three years! The Program was a comprehensive B2B outreach initiative that targeted the travel trade, especially the tour operators, who had the greatest propensity to drive both group business and FIT travel to the center. Combined with the opening of key new stores such as H&M and Samsonite, the program saw results within the first few months. In addition to an aggressive outreach and trade show schedule, programs were supplemented with social media, public relations, special events, e-blast programs, new collateral, shopping packages, group-friendly dining programs, upgraded fulfillment for the traveler and enhanced tour guide incentive programs.
Honorees of “Time to Shop” included:
Missy Heanue, Rouse Properties
Megan Stagnaro, Rouse Properties
Robin Hanson, Fashion Outlets of Las Vegas
Carolyn J. Feimster, CJF Marketing International
Z.J. Tong, ChinaPro Marketing Partners
SASI-ONE Awards recognize prominent leaders in the tourism industry for their vision and commitment to developing shopping and cultural tourism and is sponsored by CenterCal Properties in partnership with Shop America Alliance and the U.S. Cultural & Heritage Tourism Marketing Council.
A variety of topics were covered at this year’s ONE Travel Conference, entitled “Thriving Through Transition”. No doubt our shopping center industry is in a state of transition with competition coming from all angles, especially the on-line “disruption”. But there are some bright spots and many were featured and discussed at this year’s conference.
Luxury is surviving and in fact, doing very well. The panel, “How We Cater to Luxury Travelers” featured case studies from South Coast Plaza, Macerich, Fashion Show/Grand Canal Shops in Las Vegas and the Madison Avenue BID (Business Improvement District) in NYC. It also featured the newly formed USA Luxury Shopping Consortium, an elite portfolio of leading luxury shopping centers in America’s premier travel destinations. Each center contributes a curated collection of fine designer labels, contemporary brands, luxury department stores and award-winning signature restaurants along with incentives for the traveler. Formed and managed by Kathy Anderson, Owner of Anderson Retail Tourism Marketing, more information is available at http://usaluxuryshopping.com/
Other highlights include (presentations are hot linked):
To stay competitive, it takes collaboration. Few centers, if any, can survive on their own without the necessary community partnerships. Rose Hapanowich, Destiny USA in Syracuse NY, spoke on Developing Tourism Partners in Your Community. She offered great advice and insight on how to collaborate with shopping, cultural, events, dining, hotel and other attraction partners for great results.
It’s Different Over There! This was an entertaining look at the interrelationship of cultural differences, business practices, travel booking patterns and media consumption around the world by Larry Cohen, Northeast Media and Essentially America. Write Larry at larrycohen@northeast-media.com if you would like a copy of his presentation.
The SHOP AMERICA WHITE PAPER on International Arrivals & Spending was presented by Rosemary McCormick, President, Shop America Alliance and US Cultural & Heritage Tourism Marketing Council. This excellent data is available upon request.
How To Sell (almost for anything) in 7 Minutes: Yours truly shared some travel trade secrets for successful sales meetings and follow-up.

And there was so much more! For a complete overview of the Conference, visit https://onetravelconference.com/program

Client Spotlight
CONGRATULATIONS TO FASHION OUTLETS OF LAS VEGAS
& OUTLETS AT TEJON!
 
Both were finalists in the “Best Shopping” category by the Groups Today Reader’s Choice Award for 2017! 
Groups Today is a national trade publication that focuses on the Leisure Group Travel Market, so voting is done primarily by the tour operators who sell this very important market segment for us!
 
 
Faneuil Hall Marketplace
Planning a trip to Boston? There is so much to see and do at Faneuil Hall Marketplace! See just a small sampling below:
Street Performers
Faneuil Hall Marketplace has some of the best entertainment in Boston.
With performances daily, you never know what you’ll see at the marketplace!
All-New Blink! Light & Sound Show
November 29, 2017 – January 1, 2018
 
An all-new Holiday Blink! show will light up the Marketplace for five weeks beginning November 29, 2017 through January 1, 2018. Faneuil Hall Marketplace continues the annual tradition of having the largest tree in the northeast, an 85-foot fir tree adorned with decorations and sparkling lights synchronized to music to provide entertainment for visitors who want an authentic New England holiday experience. This year’s show is all new with more lights, more music, more color, more sound and more fun!
Old Town Kissimmee/Orlando
There is simply so much going on at Old Town, that you need to check it out on their website. A not-to-miss attraction when you are visiting Orlando!

Outlets at Tejon offers the traveler a handy app that is available from the App Store and Google Play. Download the new Outlets at Tejon app and check back daily to win exclusive prizes instantly! Keep up with all the latest deals and news from your favorite retailers from home and at the center.

Highlights from last month’s Fire Starter Brands Northern & Southern California Sales Mission
Upcoming Trade Shows for
CJF Marketing International
WTM (World Travel Market) London November 6-8, 2017 in London, UK.
Representing: Fashion Outlets of Las Vegas and Outlets at Tejon.
We are also working with Old Town who will be attending.
Go West Summit January 16-19, 2018 in Salt Lake City, UT.
Representing: Fashion Outlets of Las Vegas and Outlets at Tejon.
TravMedia’s IMM (International Media Marketplace) January 25, 2018 in New York, NY.
Representing: Fashion Outlets of Las Vegas and Faneuil Hall Marketplace.
ABA (American Bus Association) January 26-30, 2018 in Charlotte, NC.
Representing: Fashion Outlets of Las Vegas, Faneuil Hall Marketplace, Union Station DC and Outlets at Tejon.
IITA (International Inbound Travel Association) February 4-7, 2018 in Portland, OR.
Representing Fashion Outlets of Las Vegas, Faneuil Hall Marketplace, Union Station DC and Outlets at Tejon.
NAJ Summit West (North American Journeys) February 21-22, 2018 in Marina del Rey, CA.
Representing: Fashion Outlets of Las Vegas and Outlets at Tejon.
ITB Berlin March 7-11, 2018 in Berlin, Germany.
Representing: Fashion Outlets of Las Vegas and Outlets at Tejon.
Interested in participating in any of the above shows?
Please e-mail Carolyn@CJFMarketingInternational.com immediately.
From our Regular Contributor, Catherine Heeg, owner of Customize Management Solutions…
 
 
 
 
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