THE MIDDLE EAST:
Middle Eastern Council of Shopping Centers (MECSC), 2002 to 2016 - Some 15 Years ago, CJFMI Founder and President Carolyn Feimster was a guest speaker and conducted both a general session and a six-hour workshop on tourism development in Dubai, United Arab Emirates in 2002. Returned February, 2003, to conduct a two-day seminar, "Beyond Tenant Rent - Non-Traditional Revenue Sources to Increase Profits for Shopping Centers." Taught the Level I and II marketing courses for MECSC/ICSC - May, 2004 and June 2007. Hired by the MECSC in 2005 to present a two-day seminar in Dubai and Kuwait on "Developing an Effective Shopping Centre Marketing Plan". In 2007, presented marketing seminars in both Dubai and Cairo, Egypt. In 2008, presented a seminar called "Marketing Shopping Centres Successfully" in Dubai, UAE. In 2016, she taught in Dubai for the Middle East Council of Shopping Centres and the International Council of Shopping Centers' JTR School for Retail Real Estate Professionals. She taught both “Advanced Marketing & Other Strategic Planning for Optimum Productivity” and “The Team Approach for Asset Management”. She has also written articles on Tourism for the MECSC Newsletter,http://www.mecsc.org
Shopping Centres Association of India (SCAI), 2014 & 2015 - Taught Marketing and Management courses in Bangalore and New Delhi.
DFL, 2015 - Taught Marketing courses for a custom seminar held for their leasing and marketing employees, India's largest development company.
IKEA Centres Russia (with ICSC), 2016 - Carolyn J. Feimster, CRX, CMD traveled for the first time to Moscow to present the latest in retail and consumer trends, state of the art for shopping centre programs, how to increase NOI at a shopping centre, building new markets, etc. The client was IKEA Centres Russia, which owns the largest chain of shopping centres throughout the country, called MEGA.
Empresas Fonalledas (owners of Plaza Las Americas and Plaza Del Caribe in Puerto Rico), 2005 - Presented a one-day seminar on "Capitalizing on the Lucrative Tourism Market" which focused on specific tactics that could be implemented by each of the shopping centers.
The Riffort Village, 1998 to 2001 - Advised on the merchandising plan, leasing strategies, development issues and operational challenges for an entertainment/retail project that is part of the renovation of a 200 year old fort in downtown Willemstad, capital city of Curaçao, Netherlands Antilles.
Curaçao Action Group, 1988 - Created the Downtown Management Organization to manage the affairs of the approximately 250 stores in the retail district and tourist destination of Willemstad, Curaçao, Netherlands Antilles, as part of the overall island effort to improve the economy by making tourism the number one industry. The assignment included writing the business plan, developing sources of funding from both the private and public sectors (NAf950,000 = U.S. $527,777), hiring the staff and implementing the initial phases of the program.
Downtown Management Organization, 1989 to 1991 - Responsible for the coordination, planning and supervision of programs of this management organization for the downtown retail district of Willemstad, Curaçao. Membership included over 100 retailers as well as many of the country's leading businesses. Specific issues included research projects, maintenance improvement programs, merchandising, security, marketing activities, beautification efforts, merchant development, interfacing with tourist boards and the cruise ship industry, supervising and training marketing director, comprehensive business development program, five-year business plan and re-merchandising program.
Meta Corporation, Aruba, 1991 - Developed a plan integrating a hotel, retail and casino complex into one concept that included physical improvements, organizational changes with the management structure and a marketing/image program to operate more efficiently.
Redondo Corporation - Assisted with the development, writing and editing of a leasing brochure for a specialty center in Puerto Rico.
ASIA AND SOUTH PACIFIC:
International Council of Shopping Centers (ICSC) - Asia Division, Fall, 2006 - Conducted a full-day seminar on Capitalizing on the Lucrative Tourist Market in Taipei, Taiwan.
The Araneta Group in the Philippines, 2001 - Provided staff with a two-day seminar on developing a marketing plan and advised on general marketing issues prior to the expansion and renovation of their shopping and entertainment complex.
International Council of Shopping Centers (ICSC), 2003 - Spoke at the Asian Pacific Conference in Bangkok, Thailand, on “Trends in Tourism.”
Merlin International Properties, 1988 - Consulting assignment at Darling Harbourside, a festival marketplace in Sydney, Australia. Reviewed the annual marketing program and assisted in the development of the grand re-opening.
General Growth Properties (formerly The Rouse Company), 2004 - Participated in a sales mission event in Mexico City for tour operators and media to roll-out the Club Estrellas Program.
ICSC, 2003 - Conducted seminars on tourism development in Buenos Aires and Cordoba, Argentina and Montevideo, Uruguay.
ICSC, 2003 and 2004 - Taught for ICSC the School for Professional Development, Levels I and II in Mexico City.
Travel Trade Shows, Sales Missions and Sales Calls, 1995 to present - for a variety of clients in Brazil, Argentina, Chile, Venezuela, Mexico and Colombia.
Shop & Dine London, 2010 - Presenter at a Shop & Dine London seminar designed for retailers, restaurants and shopping centre personnel – both members and potential members of this new Alliance created by Anderson Retail Tourism Marketing. www.retailtourism.com www.shopanddinelondon.com
PBW Real Estate Fund, 2008 to 2009 - Researched, wrote and presented a Tourism Marketing Plan for Myslbek Shopping Gallery in Prague, Czech Republic. Presented seminars to the staff of the PBW Real Estate Fund in Prague, Czech Republic and Warsaw, Poland.
ICSC, 2006 - Taught the International School for Professional Development, Levels I and II Marketing Courses, in Istanbul, Turkey.
Rouse Properties, Inc., 2016 to present - CJFMI was retained to research, write and present a strategic Retail Tourism Marketing Plan and to lead the implementation of the Travel & Tourism program for Fashion Outlets of Las Vegas
Faneuil Hall Marketplace, Boston, 2008 to present - Researched and wrote the tourism marketing plan and currently consulting on the tourism development program, including representation at trade shows. Faneuil Hall Marketplace
Outlets at Tejon, 2015 to present - Retained to research, develop and present their Retail Tourism Marketing Plan. Represent them at numerous travel trade shows around the world. Outlets at Tejon
Union Station DC, 2009 to present – Advise staff on tourism development issues and represent this renovated train station at trade shows targeting the travel industry.Union Station, Washington, D.C.
Old Town Kissimmee/Orlando, 2016 to present – Advise staff on their tourism outreach program and assist with trade show representation.Old Town Kissimmee
Westfield Garden State Plaza, 2017 - Represented them at World Travel Market in London to promote their new luxury venue, "The Suite." In 2012 – reviewed research, conducted an audit and developed a Transportation Plan for a NYC shuttle program. Garden State Plaza
SHOP * DINE * PLAY * USA, 2015 to present – Created this new brand to represent a select and diverse collection of clients at the top international and domestic trade shows.
Shop America Alliance - Represent this group of over 300 shopping centers at overseas and domestic travel trade shows. Presently sit on their Advisory Board.
Historic Shopping & Dining Attractions, 2010 to present – Founded and managed this Alliance of top destinations in the U.S. and “must see” attractions for international travelers, including Faneuil Hall Marketplace in Boston, South Street Seaport in New York City and Union Station DC in the nation’s capital.Historic Shopping and Dining
The Howard Hughes Corporation, (formerly General Growth Properties and The Rouse Company) - South Street Seaport, New York, NY, 2003 to 2017 – Researched, wrote, updated annually and implemented the Tourism Marketing Plan, including representation at trade shows and sales missions. The property is under-going a complete redevelopment project.South Street Seaport.
The Outlets at Assembly Row, 2012 to 2017 – Developed and implemented a pre-opening and on-going Travel and Tourism Marketing Plan for this outlet/mixed use project outside of Boston developed by Federal Realty Investment Trust.AssemblyRow.
Lightstone, 2015 to 2016 Retained by Artegon Marketplace in Orlando to research, develop, present and implement their Retail Tourism Marketing Plan and to represent them at trade shows around the world. Lightstone
Santikos Entertainment, 2015 & 2016 – Retained to write a Marketing Plan to drive their redevelopment efforts of The Legacy in San Antonio. Santikos Entertainment.
The Alliance for Downtown New York, 2012 to 2015 - Developed their IPW (International Pow Wow) Plan for 2012 and 2013 including handling their pre and post work to maximize their investment to attend this trade show. In late Spring of 2013, conducted a Customer Service Training Seminar for the Public Service Officials and Customer Service Staff. Conducted a follow up seminar in 2014.The Alliance for Downtown New York
OliverMcMillan, 2014 – Retained to research, develop and present a Tourism Marketing Plan for their new project, Buckhead Atlanta, a 6-block luxury shopping and dining destination that opened summer of 2014.
The Town of Surfside, FL (located just north of Miami Beach and south of Bal Harbour Village), 2013 – The Town of Surfside, FL (located just north of Miami Beach and south of Bal Harbour Village), 2013 – Following a competitive bid process, CJFMI was awarded the contract to research, write and present a Strategic Five-Year Tourism Plan and Budget for the Town, based on an increase in resort tax collection due to new hotel product development. The Plan and Budget was presented to the Town’s Tourism Board and subsequently approved and adopted. CJFMI partnered with RMA, Redevelopment Management Associates.Town of Surfside.
Santana Row in San Jose, CA, 2012 to 2013 – Represented this luxury mixed-use property at Travel Trade Shows such as World Travel Market in London.Santana Row
Museum of the City of New York, 2012 to 2013 – Directed and implemented their domestic and international travel and tourism program. Created the co-brand of “Two Museums, One Great New York Story” for The City Museum and Seaport Museum.
The South Street Seaport Museum, 2012 to 2013 – Developed their Tourism Marketing Outreach Program and represented them at trade shows. This Museum was closed due to flooding from Superstorm Sandy. The South Street Seaport Museum
America's Premier Shopping Places, 2007 to 2013 - Tourism Representative for GGP's collection of tourism-destination centers nationwide. America's Premier Shopping Places
Gulfstream Park, South Florida, 2010 to 2012 – Developed and implemented a joint marketing program for Gulfstream Park Racetrack and Casino and The Village at Gulfstream Park. Gulfstream Park, South Florida
The Village at Gulfstream Park, South Florida, 2009 to 2012 – Researched, wrote, presented and implemented the Tourism Marketing Plan for this South Florida shopping, dining and entertainment destination that is anchored by a premier thoroughbred racetrack and casino.The Village at Gulfstream Park, South Florida
The Sandestin Alliance, 2008 to 2010 - Following extensive research, proposed, formed and managed this alliance that consists of four branded hotel properties and three shopping centers located in Destin, FL. The purpose was to leverage resources to effectively brand this alliance as sandestination and promote it to new markets to increase traffic and sales for the partners. The Sandestin Alliance
Pearl Brewery, LLC, in San Antonio, TX, 2010 – Project work that included a site inspection, meetings with merchants and other stake holders to write and submit a report of recommendations on how to move forward from a pre-opening marketing perspective.
The Police Museum in NYC, 2008 - Developed a tourism marketing outreach program to promote a photographic exhibition entitled, "A Salute to September 11th: Hands Across the Water", that saluted fallen officers from the UK during 9/11.
Natick Collection, Boston, 2007 & 2008 - Developed and implemented the Tourism Marketing Plan for this luxury center undergoing a major renovation.
Intrawest/Sandestin Resort, Sandestin, FL, 2007 - Researched and developed a report and power point presentation for ownership and the merchants to determine the economic impact from new competition being developed. Also, presented recommendations to move forward.
North Star & Shops at La Cantera, San Antonio, 2006 - Conducted merchant training programs.
Jones Lang LaSalle - Grand Central Terminal, New York, NY 2003 to 2007 - Conducted a tourism audit of the property’s existing tourism program and wrote the tourism marketing plan in 2004. Advised on and implemented the tourism program through 2007. Grand Central Terminal, New York, NY
Harborplace & The Gallery, Baltimore, 2006 - Trained the Marketing Manager in Tourism and conducted training seminars for the merchants.
KravcoSimon – The Galleria Mall, Ft. Lauderdale, FL 2002 to 2006 - Advised on their Tourism Marketing Program, including researching and writing the Tourism Marketing Plan. The Galleria Mall, Ft. Lauderdale, FL
Bay Harbor Islands Development Association, Miami, FL 1998 - 2004 - Researched, wrote and received approval by the Town Council for the economic development plan for the Village of Bay Harbor Islands in order to determine the appropriate mix of businesses to expand the tax base. Implemented the plan with the Development Association and worked toward forming a special taxing district. Implemented the town’s first Sister City International Program.
The Forbes Company – Mall at Millenia, Orlando, FL 2002-2003 - Researched and wrote the tourism marketing plan and provided advice on plan implementation. Represented the shopping center at La Cumbre, a Latin American Travel Trade Show and worked with the tourism manager.
SEC Commercial Realty 1999-2001 - Provided advice on the marketing of Loehmann’s Fashion Island, a specialty center in Aventura, FL.
Mall Properties - Provided a seminar on "Capturing the Travel & Tourism Markets"
Swerdlow Real Estate Group 1998-2000 - Oversaw the marketing of Las Olas Riverfront, a downtown retail/entertainment project in Ft. Lauderdale, FL. Also, represented the company’s premier shopping center, the Dolphin Mall in Miami, to tour operators and wholesalers in the Destino Show in Sao Paulo, Brazil; POW WOW; and other shows.
Enterprise Development Co. (Founded by James W. Rouse upon retirement from the Rouse Co.) - Consulting assignments included working directly with the on-site marketing directors for the Waterside, Norfolk, VA; The Shops on Harbour Island, Tampa, FL; and McCamly Place, Battle Creek, MI. Developed the pre-opening marketing plan for the expansion of the Waterside, Norfolk, VA and The Shops at Liberty Place, Philadelphia, PA. Provided advice on marketing issues for international projects such as Tempozan Marketplace in Japan.
Constellation Properties, The Exchange At Church Street Station Orlando, FL - Developed a re-merchandising program in concert with the marketing program to maximize profits for the 78,000-square-foot specialty retail component to Church Street Station in Orlando, Fla. Emphasis was placed on jointly promoting The Exchange with downtown Orlando and other adjacent retail complexes.
Disney Development Company - Implemented a mystery shopper program and store analysis to improve retail productivity by focusing on customer service.